Value-Added Resellers generated £3.7bn in direct public sector revenue in FY23/24. That's equivalent to 22% of the total public sector technology market.
Whether you're a VAR, OEM, or other tech vendor supplying to government, understanding VARs' role in the market is vital intelligence.
Tussell's new Public Sector VAR Market Report dives deep into the role of Value-Added Resellers in the public sector market.
📊 The size and scope of the Value-Added Reseller market
The public sector VAR IT market is vast and fast-growing.
Tussell's 2025 Market Snapshot shows that the public sector spent 76% more with Value-Added Resellers (VARs) in FY23/24 than in FY19/20.
It also shows that VARs hold almost 3x the share of Original Equipment Manufacturers (OEMs) in the public sector technology market.
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The prevalence of VARs varies significantly between public sector verticals. In the NHS, for example, VARs account for almost 1/3 of technology procurement spending. In Central Gov't, this figure is closer to 1/6...
Download Tussell's 2025 VAR Market Snapshot to learn more.
💭 What does the VAR Snapshot include?
Tussell's 2025 Public Sector VAR Market Snapshot includes analysis on:
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The size, growth and trends in the public sector IT market
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Which suppliers are billing the most, and which buyers are spending most with VARs
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What the NHS, Local Gov't and Central Gov't picture looks like
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Which frameworks and routes-to-market VARs are taking to win work
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How many ongoing VAR contracts are set to renew or expire soon
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... and much more!
Download Tussell's Public Sector VAR Analysis
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Tussell is the market's trusted source of insight into UK public procurement.
To see how Tussell can help suppliers do more business with government, and public bodies make smarter procurement decisions, click here.
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